Situation

An energetic directional drilling services company wanted a simple way to manage, respond to, and track leads from their website. They also wanted to be able to track sales and opportunities, allocate resources, and monitor projects instantly.

Complication

As the off-shoot of a long-established corporation which contracts the drilling of oil and gas wells for exploration and production companies, this start-up was operated by a dynamic and innovate young team who were encumbered with an ERP system which offered little flexibility, few real-time results, and was labor and cost intensive.

Solution

Within a few days, website leads were being acknowledged and contacted as they downloaded specs and demos. Within a few weeks, The Fury Group customized, implemented, and delivered Salesforce.com as their full CRM solution to track and manage sales and resources to allow the team to register opportunities remotely and instantly from the well site and to facilitate real-time reporting for the management team. We then provided the client with Google Map mash ups within Salesforce.com indicating where they were operating and the “At Risk” status of projects; with one click, the client could review the situation and determine resolutions to any delivery issues.

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